PASSIONATE & PROSPEROUS PODCAST
Episode 232: The What-If Spiral: Why Overplanning Keeps You Stuck (and How to Trust Yourself Instead)
Your brain wants to plan for every scenario — but that's not preparation, that's the what-ifs. Stacey Brass-Russell of Passionate & Prosperous breaks down why overplanning keeps you stuck, and how to trust yourself enough to take action before you have all the answers.
Episode 229: What It Really Takes to Put Your Work Into the World (And Why It Feels So Hard!)
Hard doesn't mean bad. Stacey Brass-Russell of Passionate & Prosperous gets real about what it takes to put your work into the world — and why making "hard" mean "wrong" is costing you. Plus: the behind-the-scenes of creating P&P Live 2026 and the big theme reveal!
EPISODE 226: 8 Years, 8 Lessons: What It Actually Takes to Build a Sustainable Coaching Business
Stacey Brass-Russell of Passionate & Prosperous gets real about what it actually takes to build a sustainable coaching business. 8 years. 8 lessons. The mindset, the relationships, the resilience — everything underneath the strategy. This one came straight from the heart.
EPISODE 221: [Coaching Episode] How to Stop Leaving Money on the Table with Paulette Perhach
In this coaching episode of Passionate & Prosperous, Stacey Brass-Russell works with Paulette Perhach on why she’s leaving money on the table. Learn the difference between reach and conversion, how to sell high-ticket offers without a bigger audience, and why your next revenue breakthrough may already exist inside your business.
EPISODE 219: Why You're Not Making More Money in Your Coaching or Service-Based Business (And How to Fix It)
In this episode of Passionate & Prosperous, Stacey Brass-Russell breaks down why you’re not making more money in your coaching or service-based business. Discover the real mix of mindset and strategy holding you back, common sales mistakes, and how to shift your actions, offers, and beliefs to increase revenue and grow sustainably.
EPISODE 218: [Coaching Episode] From Doing More to Converting More: Turning Leads into Clients with Elise Armitage
In this coaching episode of Passionate & Prosperous, Stacey Brass-Russell works with Elise Armitage on turning leads into clients. Learn why more marketing isn’t the answer, how to fix conversion gaps, build high-touch follow-up, and shift from selling services to selling your unique expertise and perspective.
EPISODE 215: Why Doubling Down on Human Connection Is Your Biggest Business Advantage Right Now
In this episode of Passionate & Prosperous, Stacey Brass-Russell explains why human connection—not hacks—is the real advantage in today’s online business market. Discover why high-ticket offers and live launches still work, how transformation starts before someone becomes a client, and why relationship-driven sales create lasting revenue.
EPISODE 209: What You’re Really Selling in Your Coaching or Service-Based Business (and What You’re Not)
In this episode of Passionate & Prosperous, Stacey Brass-Russell explains why money feels hard when offer clarity is missing. Learn the difference between selling a modality and selling a transformation, why you can’t sell what you can’t name, and how specificity, values, and clear outcomes create sustainable, profitable service-based businesses.
EPISODE 208: Why Coaching & Teaching Skills Matter More Than Ever In Your Business (and not just for coaches)
In this episode of Passionate & Prosperous, Stacey Brass-Russell explains why coaching and teaching skills matter more than ever—especially if you sell transformation. Learn how human behavior, trust, and nervous system safety drive decisions, why scripts don’t create change, and how real coaching mastery fuels attraction, sales, and lasting results.
EPISODE 201: Coaching Session: Clarifying Caryn’s Offers, Workshops + Client Pathway in Her Midlife Coaching Business
Listen in as Stacey Brass-Russell coaches midlife coach Caryn Bothman on clarifying her offers, prioritizing 1:1 coaching vs. group programs, building workshops and retreats, growing an email list, attracting clients, and creating a sustainable, relationship-driven coaching business. This episode of Passionate & Prosperous covers audience growth, lead magnets, discovery calls, personal outreach, and how to build your own “yellow brick road” of offers that turns visibility into paying clients.
EPISODE 191: How to Find Your Marketing Superpower, Become Referable, and Turn Your Ideas into Offers with Michael Roderick
Learn how to find your marketing superpower and create a referrable brand with Michael Roderick on this week’s Passionate & Prosperous with Stacey Brass-Russell. Discover how to turn your skills and experiences into memorable offers, build authentic connections, and package your genius into messaging that spreads. Perfect for coaches, creatives, and entrepreneurs ready to stand out.
EPISODE 176: How to Sell to Your Email List Without Feeling Salesy with Allison Hardy
In Episode 176 of Passionate & Prosperous, Stacey Brass-Russell is joined by email marketing expert Allison Hardy to discuss how to sell to your email list without feeling salesy. They cover list growth, email engagement, the 7 buyer types, and how to build authentic, high-converting emails that feel aligned and relationship-driven.
EPISODE 172: Creating What's Next: Reinvention, Vision, and The Courage to Change with Tracy Matthews
Tracy Matthews joins Stacey Brass-Russell to talk reinvention, personal growth, and the courage it takes to evolve as an entrepreneur. From creative burnout to rediscovering your gifts, this episode explores how to trust your vision, embrace change, and build a fulfilling business that aligns with who you are now—and who you’re becoming.
EPISODE 171: How To Know When It’s Time To Revisit & Reignite Your Passion For Your Offer
In this episode of Passionate & Prosperous, Stacey explores why your emotional connection to your offer is the key to business growth, authentic marketing, and higher conversions. Learn how passion impacts your delivery, client results, and sales, and why refreshing your offer can reignite success in your coaching business.
EPISODE 168: Transformation vs. Information: The Key to Selling Your Offers & Creating Irresistible Client Experiences
Struggling to convert clients? The secret isn’t more information—it’s transformation. In this episode of Passionate & Prosperous, learn how to shift your messaging, masterclass structure, and sales approach to create real impact (and paying clients). Tune in now to stop overloading with info and start selling with ease!
EPISODE 166: How to Use Live Events to Attract & Convert Clients—No Matter What Stage of Business You’re In
If you’re a coach, expert, or service provider, you’ve probably heard that hosting a live workshop, masterclass, or event is one of the best ways to attract and convert clients. But if you’ve ever hesitated to do it—or you’ve run an event that didn’t lead to sales—you’re not alone.
In this episode of Passionate & Prosperous, I’m breaking down why live, experiential content is one of the most effective strategies for growing your business and how to start thinking about using it the right way. Because here’s the truth: most people approach live events the wrong way, and that’s why they don’t convert.
EPISODE 156: Your Clients Want Transformation So Stop Selling Them Information
As we step into 2025, there's a powerful shift happening in how successful service-based businesses connect with their clients. While information is more accessible than ever, clients are increasingly seeking something deeper – real transformation through meaningful connection and personalized support.
In this powerful episode, I'm diving deep into why selling tools, information, and program logistics might actually be sabotaging your marketing efforts. Drawing from nearly two decades of experience, I'm sharing why understanding the difference between selling information and transformation isn't just a marketing strategy – it's the key to attracting and enrolling clients who are ready to do the real work.
EPISODE 150: Why You're Ready For PR Now (and How To Pitch Yourself!) with Gloria Chou
Are you ready to take your business visibility to the next level without breaking the bank? In this game-changing episode, we're diving deep into the world of PR and media exposure for small businesses and entrepreneurs.
Join me and my special guest, Gloria Chou, award-winning PR strategist and host of the Small Business PR podcast, as we unpack the myths and misconceptions about getting media attention for your business. Whether you're just starting out or looking to scale, this conversation is packed with actionable strategies to help you become your own best PR advocate.
EPISODE 141: What To Do When Your Offer Isn’t Selling With Ease
Are you grappling with potential clients who say they "need to think about it" after hearing your offer? In this eye-opening episode, we're diving deep into the psychology behind these responses and what they truly reveal about your offer, your presentation, and your audience.
Fresh from the successful launch of the Profitable Coaching Business Bootcamp, I'm sharing crucial insights on the real meaning behind "I need to think about it" and "I can't afford it" - and why these responses are often not what they seem on the surface.
EPISODE 140: How To Keep Your Email List Happy & Buying What You’re Selling with Marisa Corcoran
Are you struggling with the amount of writing required to market your coaching business? Feeling overwhelmed by email marketing and copywriting? In this jam-packed episode my guest Marisa Corcoran is dropping gold nugget after nugget on writing copy that connects with your audience and how to reframe the copywriting overwhelm that so many business owners experience!
Join us as we dive deep into the world of copywriting for coaches and experts. We're breaking down the myths about what makes great copy, revealing why your unique voice is your greatest asset, and sharing practical strategies to make writing for your business less daunting and more effective.
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EP. 68 COMPANION WORKSHEET!
Free Up Your Authentic Voice
This powerful episode is all about getting clear and tapping into your authentic voice. After listening to the show, it’s time for you to put some of my very best tried and true practical exercises that I talk about into action. Prepare for my 5 simple, effective (and FUN!) ways to free up your voice, open any blockages and be able to speak (and write!) your truth with fluidity and ease.
