Episode 229: What It Really Takes to Put Your Work Into the World (And Why It Feels So Hard!)

Something I have been thinking about a lot lately — and talking about with my clients constantly — is this fascinating and costly phenomenon of making “hard” mean “bad”. You are working on something, creating something, trying to find the right words for something that really matters to you, and it feels hard. And the next thing you know you are questioning everything. Whether you are good at this. Whether it is meant for you. Whether everyone else finds this easier than you do. In this episode I am going deep on that — and using the very real, very behind-the-scenes experience of the last few weeks of my own business to do it.

I have been deep in the work of creating the theme and sales page for this year's Passionate & Prosperous Live!, my two-day in-person event in New York City — and it was hard, it took longer than I wanted and I went through it the way I always do when I am creating something big, something important and something that I am putting my whole heart into.

But after decades of being a teacher, a student, a creator and almost 58 years of being human, I have learned a lot about the meaning we make when things are hard - and what we need to do about it.In this episode I am getting into the many different reasons something can feel hard, and why it is totally not helpful when people try to sell you the idea that if you were in alignment, flow or whatever, your business would feel easy!  As always, I’m here to tell you what it really takes to put yourself and your work out into the world - and to let you know that it’s totally okay for it to feel hard sometimes as long as you don’t make it mean all kinds of stuff about yourself.And in an exciting turn of events, I’m revealing the theme for this year's Passionate & Prosperous Live! — trust me, you are going to want to hear this one — and why every single thing I talk about in this episode is exactly why I landed on it (and why you need to join us this October in NYC!)

Here's what you'll hear in this episode:

• Why hard automatically gets labeled as bad — and why that pattern is costing coaches and business owners more than they realize

• The misinformation the coaching industry keeps selling about ease and alignment — and why it creates false expectations that set you up to struggle

• The two very different reasons something can feel hard — and why knowing the difference changes everything about how you respond

• The real behind-the-scenes of creating Passionate & Prosperous Live 2026 — what the process looked like and what it brought up along the way

• Why you can hold two things at once: knowing your work is extraordinary AND being terrified no one will show up for it

• What real messaging actually is — and why finding the words for your work takes as long as it takes

• Why your voice, your message, your story, and your IP are the one thing you cannot outsource — and what to do when that feels hard

• Why everything takes time — and why how long something takes is never an indictment of you or your abilities

Something being hard does not mean it is bad. It does not mean you are bad at it. It does not mean it is not for you. This episode is going to help you actually believe that.

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