Episode 228: The #1 Business Strategy to Create Clients and Revenue The Fastest (and Why You’re Probably Not Doing it)
If you've ever woken up wanting to create a new client or generate more revenue and found yourself spinning on what you should actually be doing, this episode is for you.
I’m going solo and I’m going deep on what I consider to be the number one business strategy for coaches, teachers, experts, and anyone with a human-centered business: personal outreach. It is the fastest path to a client, the foundation of a relationship-driven business, and the strategy that gets the most overlooked and underused by so many business owners - and in this one I’m telling you why.
Showing up in our businesses and for our people takes a lot - it takes time, energy, effort and a whole lot of mindset work to boot. And for most people, the mindset is exactly where it all breaks down. In this episode, I'm going deep on the psychology of both sides: what it takes to be the one doing the outreach, and what it means to be on the receiving end.
I'm sharing the good, the bad, and the ugly — including real stories of how I use this strategy in my own business and how to build up the resilience and “thick skin” it takes to keep showing up - even when it’s vulnerable, frustrating and downright disappointing.
Here's what you'll hear in this episode:
Why personal outreach is the #1 strategy for creating clients — and why so many coaches, experts, and entrepreneurs are overlooking, underusing, or avoiding it altogether
Who your real warm and hot leads are — and why going to them first is always the right move when you want to create clients now
What it actually takes mentally and emotionally to implement this strategy with consistency — and why the mindset piece is where most people get stuck
Why being afraid of coming across as salesy or pushy is keeping you from doing the one thing that would actually work
The good, the bad, and the ugly of personal outreach — including what to do when it doesn't go the way you hoped
What to make of the full range of responses you're going to get — and why all of it, including the silence, is useful information for your business
Why being on the receiving end of outreach matters just as much as being the one who sends it — and what that reveals about where you are in your business
If you keep thinking you need more leads, more visibility, or a better marketing strategy — and you still don't have the clients you want — this episode is going to reframe everything.
And if you want more strategy, mindset and clients join me for Summer Business School July 1, 8 + 15!I’m hosting a FREE 3-part workshop series so you can keep your biz momentum going while also enjoying your summer!
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