FREE 3-DAY LIVE VIRTUAL TRAINING
✦
FREE 3-DAY LIVE VIRTUAL TRAINING ✦
How to Sell Coaching Anytime, Anywhere
(And Actually Love Doing It!)
For coaches, teachers and experts who want to turn conversations into clients, make confident offers, and convert from the stage — without funnels, scripts, or feeling salesy.
Tuesday April 28 - Thursday April 30, 2026 | 12–2PM EST Daily (Replays Included)
How to Sell Coaching Anytime, Anywhere is a live, high-impact 3-day training for coaches, teachers, and experts who are ready to get more clients saying yes — by mastering the real way coaching gets sold: through human connection, real conversations, and showing up as the expert you already are.
Here's something the other business coaches won't tell you:
Coaching doesn't get sold the way other things get sold.
It doesn't get sold through funnels. It doesn't get sold through automated email sequences or perfectly optimized ad campaigns.
Coaching gets sold when someone feels something.
When they're in a conversation with you and something shifts. When they're in your workshop and suddenly think, oh — she gets me. When they follow your content and feel like you're speaking directly to their life.
Coaching gets sold through human connection. And that connection starts with you — who you are, how you show up, and the confidence you bring into every room, every call, every conversation.
And that's exactly what I'm going to teach you.
Whether you're just getting started or already in the game — this is for you.
Maybe you're newer to this. You know you have something powerful to offer. You're ready to start getting clients. But you're not sure how to talk about what you do, how to lead a discovery call, or how to put yourself in front of rooms of people who need your work. And honestly? That makes complete sense. Nobody taught you this part.
Or maybe you've been at this for a while. You're making money. But you know you're leaving clients — and revenue — on the table. Your conversion rate on calls could be higher. Your workshops could be doing more of the heavy lifting. And selling still feels harder than it should — like you're trying way too hard to convince people, or like you have to resort to sales-y tactics that don’t feel “like you”.
You want to sell in a way that feels genuine, authentic and good for everyone involved.
And you can.
Either way — this training is going to change how you show up.
Because the fundamentals of selling coaching well are the same whether you're signing your first client or your fiftieth. It's about human connection. It's about how you show up. And it's a skill — which means it can be learned, practiced, and refined.
Here's what I know after two decades in this space:
The coaches who get clients consistently aren't the ones with the biggest lists or the flashiest funnels.
They're the ones who know how to show up. In conversations. On calls. In rooms. They know how to make people feel something — and that's what turns interest into a yes.
I know this because I've had to figure it out at every stage of my own journey. As a Broadway actress, I had to sell myself in every audition room. As a yoga studio owner, I had to fill classes, build community, and convince people to show up — with no playbook and no funnel. And as a coach, I've built a multiple six-figure business with a relatively small list and following by mastering exactly this.
Not by out-spending anyone on ads. Not by building elaborate automated systems.
By knowing how to sell coaching the way coaching actually gets sold: human to human.
And by showing up — in every conversation, every room, every stage of my business — ready to create transformation.
And I can show you how to do it too.
Introducing:
How to Sell Coaching Anytime, Anywhere — And Actually Love Doing It!
A free 3-day live training for coaches, teachers, and experts who are ready to get more clients — without becoming someone they're not.
Over three sessions, I'm going to show you exactly how to talk about what you do so people want it, how to have conversations and discovery calls that convert, and how to sell from a stage or workshop in a way that moves people to action.
Each day includes a worksheet — so you're not just learning, you're implementing and integrating in real time.
No funnels. No scripts. No "10x your revenue with this one weird trick."
Just the real work of selling coaching — and letting the work speak for itself.
Here's What We're Covering:
DAY 1: How to Talk About What You Do So People Actually Want It
On Day 1, I'll show you how to talk about your work in a way that makes your ideal client immediately think that's exactly what I need. In real conversations, in your content, everywhere.
If you're newer: you'll walk away with language you can start using right away — at networking events, on your website, on social media.
If you're more established: you'll sharpen the messaging you already have and fix the places where people are going quiet instead of saying yes.
DAY 2: How to Sell 1:1 — Discovery + Sales Calls That Actually Convert
On Day 2, I'll show you how to lead calls that feel like coaching, create a real shift for the person on the other end, and make selling coaching the most natural thing in the world.
Discovery calls aren’t just sales calls, they’re the first taste of your coaching. But most coaches either turn it into an interrogation or spend the whole time hoping the other person just says yes.
If you're newer: you'll learn how to structure a discovery call from start to finish so you go in with confidence instead of hoping for the best.
If you're more established: you'll find the leaks — the moments where you're losing people — and learn exactly how to plug them.
DAY 3: How to Sell 1:Many — Workshops, Events, and Visibility That Moves People
On Day 3, I'll show you how to structure a talk or masterclass that creates demand, moves people from curious to ready, and has them reaching out before you've even made the offer.
The fastest way to grow a coaching business (in my opinion), at any stage, is to get in front of rooms and teach in a way that makes people want to work with you.
The best talks, workshops and masterclasses aren't presentations, they're experiences. They take people on a journey. And by the end, the audience isn't just informed — they're transformed. And they want more.
If you're newer: you'll learn how to put together your first workshop or talk and actually use it to get clients.
If you're more established: you'll learn how to take what you're already doing and make it convert at a much higher level.
THIS IS FOR YOU IF:
You're a coach, teacher, healer, or expert — whether you're just starting out or already in business — and you're ready to stop underselling what you do
You've tried the templates and the funnels and none of it sounds like you
You're getting on discovery calls but they're not converting the way they should
You've given a talk or hosted a workshop and walked away without the sign-ups you expected
You know you need to be having more conversations and showing up in more rooms — and you want to know how to make it count
You want to build a business on real human connection, not automation, and you want the skills to back it up
You got into this because you love helping people — not because you love selling. And you're ready to find out those two things aren't as different as you thought.
By the end of these 3 days, you'll have:
The language to talk about what you do in a way that makes people lean in, whether you're brand new or refining what's already working
A clear framework for leading discovery calls that feel good and actually close
Three worksheets you keep — one for each day — that you can come back to as your business grows
A structure for any workshop, talk, or masterclass that creates demand and moves people to action
An actionable plan for exactly where and how you're going to show up in the next 30 days — and the confidence that when you do, you'll know what to say
Here's what I know to be true:
The coaches who are thriving right now aren't the ones with the biggest platforms or the most sophisticated systems. They're the ones who are out there — having real conversations, showing up in rooms, creating genuine connection with the people they're meant to serve.
That is not a trend. That is not a hack. This is just how this has always worked — and how it will always will work.
Yes, the market has shifted. There's more noise, more AI, more access to information than ever before. But here's what hasn't changed: people still want transformation.
They still want to feel seen and heard by someone who actually knows how to help them. They still want to work with a real human who's genuinely good at what they do.
And that's you.
You didn't get into this to build funnels. You got into this to change lives. This training is how you go out there and do exactly that — in a way that feels completely, unapologetically like you.
Frequently Asked Questions
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We're live Tuesday through Thursday, April 28–30, 2026 from 12–2PM EST daily.
PLUS a Special Live Bonus Coaching Session Wednesday April 29 4–6PM EST!
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This isn't random info thrown at you — every session builds on the last so that by the end of the three days you'll have a clear, practical plan for selling your coaching with confidence and ease. Here's what we'll dive into each day:
Day 1 (Tuesday): MESSAGING – Learn how to talk about what you do so people actually want it — and turn every conversation into an opportunity to get clients saying yes.
Day 2 (Wednesday): SELLING 1:1 – Lead discovery calls that feel like coaching, create a real shift, and make the close the most natural thing in the world.
Day 3 (Thursday): SELLING 1:MANY – Sell from a stage, workshop, or masterclass in a way that moves people from curious to ready — before you've even made the offer.
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YES! Of course. We highly recommend joining live if you can — there's nothing like being in the room for the energy, coaching, and ah-ha moments. But you'll also receive access to all replays!
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BOTH! This training is for coaches, teachers, and experts at any stage who want to get more clients saying yes — without funnels, scripts, or feeling like they have to become someone they're not.
If you want to sell your coaching in a way that feels genuine, human, and good for everyone involved… you're in the right place.
Still have a question?
Email team@staceybrassrussell.com — we've got you!
Stacey Brass-Russell is a Transformational Business and Life Coach who helps coaches, teachers, experts and thought-leaders turn their passion for helping and inspiring others into profitable, values-driven businesses that make a bigger impact in the world.
Her career spans from Broadway actress to yoga studio owner to inspirational speaker and host of her popular podcast, Passionate & Prosperous. Drawing on her decades of experience as a performer, program designer, teacher trainer and event leader, Stacey works with clients to turn their expertise into unique signature systems and offerings, master their message, and attract ideal clients through authentic marketing and service-based selling strategies.
Stacey has been featured in Forbes, The New York Post, and Entrepreneur. She geeks out over neuroscience and time travel, sees lots of Broadway shows and concerts, loves Jazz and Prince, and resides in NYC with her husband and their three cats Charmaine, Miles and Sookie.
How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!)
Tuesday April 28 - Thursday April 30, 2026 | 12–2PM EST Daily