Most offers are built backwards. Stacey Brass-Russell of Passionate & Prosperous breaks down the strategic thinking that has to happen before you build anything — reverse engineering from outcomes, why logistics come last, and what a real business model actually looks like.

What makes someone choose you over everyone else offering the same thing? Stacey Brass-Russell of Passionate & Prosperous sits down with branding expert Tiffany Neuman on what a personal brand actually is, why it starts before any logo — and what finally makes you a category of one.