#240: Offer Creation: How to Build an Offer That Actually Sells
Most people create their offers backwards. They decide what they want to sell, they build it, they put it out into the world — and then they can't sell it and they can't figure out why.
I'm breaking down the strategic thinking that has to happen BEFORE you build an offer, launch a program, or put anything new out there. Why every offer has to be reverse engineered from the outcomes. Why the logistics are the last thing to think about, not the first. And what a business model actually is, beyond just deciding what you feel like selling.
I'm walking through this in real time, because I'm in the thick of building a brand new offer right now — the first new thing I've put out since the Passionate & Prosperous Academy, which is about to turn five.
Listen to learn more about:
Why every offer starts with outcomes — and what happens to the ones that start with logistics instead
What it means to create an offer in a vacuum, and why those are the offers that never sell
The one-to-one offer you should build first, and why most people rush to a group program way too soon
Why low-ticket memberships require a volume of people most business owners don't have — and the math you should run before you build one
How to know whether you can actually deliver what you're promising — and when to say no to what someone's asking you for
The long-term questions to ask before you launch anything: what happens after it ends, whether it can run more than once a year, and what it caps your revenue at
If you're thinking about putting something new out this fall or in January, you need to be thinking about it now.
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in NYC and we're down to the last few seats. GET YOURS HERE!
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