Episode 236: You Can't Outsource Your Creativity To AI (And That's Good News) with Terri Trespicio
There are two stories being sold about AI right now, and both of them will keep you stuck. One says it's going to replace you and everything you do will be obsolete. The other says you're already behind and if you're not using it for a hundred things you'll never catch up. If you've been feeling some version of both at the same time, this conversation is for you.
In this episode I'm joined by my friend Terri Trespicio — messaging expert, author of Unfollow Your Passion, and the voice behind a viral TEDx talk with more than eight million views — and we're getting into what this moment actually asks of us as people who do human-centered work. This isn't an anti-AI conversation. We both use it every day. What we're really talking about is what the tool can carry and what it absolutely cannot, and why the part it can't carry is the part your entire business is built on.
Terri makes a case in this conversation that I have not been able to stop thinking about: AI isn't replacing creativity, it's relocating it. The work moves upstream, into your choices, your questions, your judgment about what's even worth making. Which means the better you know what's yours, the more useful the tool becomes — and the less you know, the more generic everything you produce will be. We go back and forth on what that looks like in practice, where each of us draws the line, and why the thing that makes your work worth paying for was never the output in the first place. It was the taste, the lived experience and the stories behind it, and none of that exists inside a machine.
In this episode you'll hear:
The two fear stories about AI that are keeping people paralyzed — and why neither one is serving you
What AI genuinely can't do, no matter how good it gets — and why that's the most valuable real estate in your business
Why you are a creative even if you have never once thought of yourself that way
What it actually takes to get something out of these tools that sounds like you and not like everyone else
Why there is no perfect template, formula, or launch sequence — and what to trust instead
What human-centered work requires that an automated business never will
Terri is also the founder of The Studio, a virtual, critic-free, judgment-free writing room that runs in real time Monday through Friday — for business owners, brand owners, authors, and anyone who wants to write. And Terri is going to be in the room with us at Passionate & Prosperous LIVE! this October, on the panel I built specifically for this conversation — The Human Edge: Building Your Personal Brand in the Age of AI. She was the very first person I invited, before I even knew what the panel was going to be. And she's not just showing up for her hour and leaving — she'll be there with all of us, which means you get to actually meet her.
If you've been quietly wondering how much of your thinking you're supposed to be handing over — this one will settle you down and remind you what you're actually here to do.
Find Terri:
Website: territrespicio.com
Instagram: @territrespicio
New Rules Studio https://members.territrespicio.com/~access/a1c2024f/
The Profitable Coaching Business Bootcamp is a FREE five-day virtual event starting Monday, August 17th — you'll leave knowing exactly what to focus on, and you get a free coaching call. Registration is open now: https://www.staceybrassrussell.com/the-profitable-coaching-business-bootcamp
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — two days in a gorgeous Union Square loft with Terri and the rest of an incredible room. Half full already: https://www.staceybrassrussell.com/passionate-prosperous-live-2026
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