FREE 5 DAY VIRTUAL LIVE PROGRAM FOR TRANSFORMATIONAL COACHES, TEACHERS AND EXPERTS

What You Need to Stand Out, Sell Coaching, and Get Clients Saying YES to Working With You This Fall (and Beyond!)

AUGUST 17-21, 2026 | 12–1PM EST Daily (Replays Included)

A decorative border with gold and white speckles.

The Profitable Coaching Business Bootcamp is a live, high-impact 5-day business training for transformational coaches, teachers, and experts who are ready to grow a business that actually works by focusing on the right things at the right time.

Over 5 powerful sessions, I’ll show you how to attract clients, serve with confidence, and sell your offers in a way that feels human, aligned, and effective—without wasting time, energy and money on ads, automated funnels or outdated strategies that don’t work for coaches like you.

You deserve a profitable business doing what you LOVE.

You didn’t become a coach or teacher just to spend all your time marketing, chasing followers, or second-guessing yourself trying to “crack the code.”

You became a coach because you’re PASSIONATE about transformation.

Because you have a gift for helping people change their lives.

Because you want to use your skills, experience, and expertise to build something that’s YOURS—without asking for permission, clocking in for someone else, or trading your whole self for a paycheck.

But here's the thing: the market has shifted.

We are fully in the age of AI now. Information is free, content is infinite, and anybody can generate a beautifully polished post in about four seconds.

And what's happened as a result is the opposite of what everyone predicted. People don't want more automation — they want a human. They're making their buying decisions based on trust, values, and connection, and deciding where to put their money based on whether they actually believe in YOU.

Which is very good news, because that's the one thing that can't be generated!

But it also means something specific for your business. If you sell live-led coaching, the trust and the connection aren't something you tack on after the marketing — they ARE the marketing.

And if you don't know how to create them on purpose, people won't buy from you. Not because your work isn't good. Because they never got close enough to find out.

So if you're not waking up energized by your business, or consistently attracting clients who say YES to your offers, it's not because coaching is irrelevant. It's because you haven't been shown what really works now.

Here’s the truth no one’s talking about:

Those “7-figure” coaches with evergreen funnels and autopilot sales? Most of them are spending tens of thousands of dollars a month on ads just to generate enough volume to scrape by (and many aren’t even profitable).

And now, with the trust recession and the rise of AI, clients are more discerning than ever. They’re not looking for gimmicks or generic information they could Google or get from a chatbot. They want real transformation. They want to feel seen, heard, and supported by an actual human who knows how to guide them.

The real key to a profitable business isn’t automation. It’s being so damn good at what you do—and creating offers so powerful—that your clients want to work with you.

You don’t need to scale like a machine. You need to return to your passion, create irresistible offers, and connect with real humans.

And that’s what The Profitable Coaching Business Bootcamp is all about.

I'm In!

And here's why we're calling it the Fall Edit

September through December is when people take action.

Summer ends, the calendar flips, and there's a shift in the air where people look up and decide they are DONE waiting to change something in their life — and they go looking for someone to help them do it. For the kind of work you do, it's the most decisive stretch of the year.

Which means your clients are about to start taking action!

And here's the part most people miss: trust doesn't happen on demand. You can't decide in October that you need clients and manufacture connection by November. The relationships that turn into paying clients this fall are the ones being built right now.

So this is your runway. You've got the last four months of the year in front of you and a few weeks before the season really opens — which is exactly enough time to get your offer right, get your message clear, and be in front of the right people while they're deciding.

Sign me up!

Imagine building your business by being GREAT at what you do…

A teal checkmark inside a circular outline.

A large teal checkmark inside a black circle.

Attracting your dream clients through genuine human connection — without ads, gimmicks, or pretending to be someone you’re not

Crafting irresistible offers that go beyond “time for money” or just information — offers so powerful your clients can’t wait to say YES

Knowing exactly how to talk about your value in a way that no AI, algorithm, or cookie-cutter script ever could

Developing the mindset that keeps you focused, confident, and resilient — so you can tune out fear, scarcity, and noise in the industry

Building a profitable business rooted in your passion and purpose — one that makes money and changes lives, sustainably

Using tools like AI to support your marketing — without losing your authentic voice or the human connection clients crave

I'M IN!

Text quote that says, 'But lets get real for a moment...' in white cursive font on a black background.

A woman with shoulder-length gray hair, smiling, sitting on a tan leather sofa in front of large windows in a modern office or living room, wearing a white blazer, black outfit, and purple high heels.

I’ve been in the coaching, teaching, and transformational space for over two decades, and I know a little something about the real business of selling transformation—something most of the online marketing gurus out there don’t.

The old-school bro marketing tactics? They never worked for what you do. And let’s be honest… you don’t like them anyway. Total ick factor.

And now with AI, templates, and copycat strategies flooding the online space, the noise is louder than ever.

The truth is: AI can be an incredible tool when you know how to use it (and we do!) — but it will never replace the human connection, transformation, and trust that clients are actually looking for. That’s where your real advantage lies.

There is another way.

You can build a profitable, fulfilling, and sustainable business by focusing on what you’re actually amazing at: Coaching. Teaching. Transforming lives.

If you're not consistently attracting incredible clients that say YES to paying to work with you…

THERE’S A GOOD CHANCE YOU ARE:

Struggling to communicate the true value of your offers — and what sets you apart in today’s more discerning, trust-driven market

A red octagonal stop sign with a white border

Leaning on generic, one-size-fits-all marketing tactics (or AI-generated content) that don’t sound like you and don’t resonate with your ideal clients

A red octagonal stop sign with a white border on a black background.

Hiding behind busy work instead of putting yourself out there in ways that actually build visibility and trust

Following advice from people selling “money-making systems” instead of learning how to create powerful offers and become masterful at coaching and transformation

An empty red octagonal stop sign with a white border

Close-up of a glittering gold background with bokeh light effect.

A smiling elderly woman with gray hair wearing a black dress with heart-shaped cutouts outlined with pearls, standing outdoors against a building wall.

The image shows the text 'The good news?' written in white cursive font on a black background.

Building a profitable, impactful coaching business doesn’t have to be complicated—or out of reach in today’s market.

I’ve personally built a multiple six-figure coaching business by working with clients I love in high-ticket programs, fostering community, and delivering exceptional service while making a huge impact—all without expensive ads, funnels, or burning myself out chasing algorithms.

(And yes, I’ve done it with a relatively small email list and social following!)

I can help you to do this, too.

Group of fifteen women gathered in a living room with floor-to-ceiling windows overlooking a city skyline, sitting and standing around a coffee table with candles and pink flowers.

Inside this Bootcamp, I’ll teach you my Yellow Brick Road Marketing Attraction System—a human-first, relationship-driven strategy that grows your business organically by helping you:

Create irresistible offers that clients are excited to say yes to (no more “time for money” traps or offers that don’t sell)
Build trust and connection in a world where clients are more discerning than ever
Use your time and energy wisely so you stop wasting effort on the wrong things at the wrong time

SAVE MY SEAT!

And by the way, this is why I was featured in FORBES talking about authentic marketing!

A woman with silver hair wearing a blue, sequined dress sitting with her hands resting on her leg smiling. Behind her, a speech bubble says, 'Marketing is supposed to be 'authentic,' but what does that actually look like? Forbes'.

**THIS BOOTCAMP IS perfect FOR YOU IF:**

Outline of a hand holding a gift box wrapped with a ribbon and bow.

You’re ready to stop chasing quick-fix strategies and build a sustainable business rooted in your gifts and genius

Outline icon of a person with a star above their head and lines radiating outward, symbolizing achievement or recognition.

You crave clarity, confidence, and consistency in your marketing (without wasting time, energy, or money on what doesn’t work)

A teal-colored heart outline with a purple border, featuring a black line drawing of two hands shaking inside the heart.

You know you’re meant for more and are committed to doing the inner and outer work to uplevel your business

Illustration of a magnet attracting a heart shape, representing love or attraction.

You want to create offers that deliver real transformation — not just information — and attract your dream clients

Three illustrated people with speech bubbles containing hearts above their heads, representing social media interactions.

You want to stay relevant in a world of AI, noise, and endless copycat tactics — by showing up as a real human with something unique to offer

LET'S DO THIS!

By the end of the bootcamp, you'll walk away with:

Illustration of multiple light blue crystal clusters with black outlines against a transparent background.

Crystal clarity on your unique positioning and the transformation you provide — so you can stand out in today’s more discerning market

Simplified illustration of a map with a location pin marker.

A roadmap for creating irresistible offers that your ideal clients can’t wait to say yes to (no more “time-for-money” or information-only offers)

A silhouette of a person's head and shoulders with three upward arrows above it, representing ideas or thinking.

The confidence and mindset tools to stay focused, resilient, and empowered — even when fear, scarcity, or noise try to pull you off track

Illustration of a web browser window with a drawing of a young plant with two leaves.

Proven organic marketing strategies to attract and enroll dream clients consistently — without relying on ads, funnels, or gimmicks

White comic-style explosion or burst symbol on a black background.

A renewed sense of purpose & excitement for the work you’re meant to do, knowing exactly how to build trust and keep your business relevant no matter what trends or AI tools come along

If you want a successful, sustainable business doing what you love, I’d love to show you how.

Yes, I'm In!

Secure your spot now and let's create a coaching business that stands the test of time, together!

Facebook post from Angela expressing excitement about a coaching practice with Stacey Brass Russell, including a photo of Angela and another person.

Screenshot of a social media comment praising Stacey for providing great information and helping clear muddy water in the mind.

Screenshot of a Facebook post by Raven, praising Stacey Brass Russell and mentioning KYN, a spiritual or motivational message.

Screenshot of a chat message from Keely to Everyone reading, sent at 12:58 PM, saying 'Your approach to niche makes so much more sense to me!'

Screenshot of a social media comment from Cindi, discussing coaching session results.

Screenshot of a positive testimonial from Naomi praising Stacey Brass Russell for inspiring and supporting women artists and creatives.

This is more than just a Bootcamp.

It’s 5 days where I’m giving you the exact strategies you need to grow a sustainable, profitable (six-figure!) business and beyond by doing what you’re actually great at — coaching, teaching, and transforming lives.

You’ll learn how to attract and enroll the right clients, communicate the real value of your work, and create offers that sell — without gimmicks, low-ticket “set it and forget it” schemes, or building a business that runs you into the ground.

Because here’s the truth: coaching is a human-centered business.

And in today’s market — with all the noise, AI, and endless copycat tactics — your greatest advantage is YOU.

Your skills. Your voice. Your ability to connect and create transformation.

Come live. Get what you need. Build the business that’s meant for you.

The business that makes money, changes lives, and stands the test of time.

Older woman with gray hair wearing a green patterned suit, standing against a white background, smiling at the camera.

SIGN UP FOR BOOTCAMP NOW

FAQs

We're live Monday through Friday, August 17–21, 2026 from 12–1PM EDT Mon–Thurs and 12–1:30PM EDT Friday.
PLUS Bonus Coaching & Q&A Love Seats Thursday, August 20, 3–5PM EDT!
This isn’t random info thrown at you — every session builds on the last so that by the end of the week, you’ll have a clear, practical roadmap for growing a profitable coaching business in today’s market. Here’s what we’ll dive into each day:
Day 1 (Monday): NICHE – Get crystal-clear on what you do, the outcomes you create, and the people you serve — so you can confidently own your space in the market.
Day 2 (Tuesday): TRANSFORM – Craft irresistible offers that go beyond “time-for-money” or just information, and deliver the kind of results clients are excited to pay for.
Day 3 (Wednesday): ATTRACT – Learn how to consistently market yourself through connection and content so you stand out in a crowded, noisy (and AI-saturated) world.
Day 4 (Thursday): SERVE – Build the kind of trust and credibility today’s more discerning clients need in order to say YES, by leading them through high-value experiences.
Day 5 (Friday): CONVERT – Sell your coaching in a way that feels natural, human, and effective — so you can hear more “yeses” without the pressure or the ick.
Each day includes a custom workbook designed to help you immediately apply what you learn to your own business. These aren’t fluff — they’re filled with prompts, exercises, and implementation steps so you make real progress throughout the week.
YES! Of course. We highly recommend joining live if you can—there’s nothing like being in the room for the energy, coaching, and ah-ha moments. But you’ll also receive access to all replays throughout the week!.
BOTH! This bootcamp is for coaches, teachers, and experts at any stage who want to build or grow a sustainable, profitable, service-based business by being great at what they do—not by hiding behind automations, funnels, or bro marketing tactics.
If you want to work with real humans, sell transformational offers, and show up in your full power… you’re in the right place.
Email team@staceybrassrussell.com—we’ve got you!

STACEY HAS BEEN FEATURED BY

The word 'Entrepreneur' written in large white letters on a black background.

Text graphic with the words 'influence' and 'digest' in bold white letters on a black background.

Text-based graphic with the word 'OutMedium' in large, white letters on a black background.

The words 'marie claire' in large, white font on a black background.

A smiling woman with gray hair sitting on wooden stairs. She is wearing a black and gold patterned suit and black heels, with green plants and a brick wall in the background.

Stacey Brass-Russell is a Transformational Business and Life Coach who helps coaches, teachers, experts and thought-leaders turn their passion for helping and inspiring others to make change, live better lives and succeed into profitable values-driven businesses and make a bigger impact in the world.

Stacey’s career spans from Broadway actress to yoga studio owner to inspirational speaker and host of her popular podcast, Passionate & Prosperous. Drawing on her decades of experience as a performer, program designer, teacher trainer and event leader, Stacey works with clients to turn their expertise into unique signature systems and offerings, master their message and attract ideal clients through authentic marketing and service-based business strategies.

She has helped hundreds of people overcome big life changes, believe in their ability to make money and have the courage to make themselves visible and do what they love.

Stacey has been featured in Forbes, The New York Post, Entrepreneur and was named one of NYC’s Top 15 Coaches In 2023 & 2024 by Influence Digest. She geeks out over neuroscience and time travel, sees lots of Broadway shows and concerts, loves Jazz and Prince and resides in NYC with her husband and their two cats Charmaine and Miles.

SIGN UP FOR THE BOOTCAMP NOW!