A digital cover of a workbook titled 'The High-Converting Event Playbook' showing a smiling woman with gray hair in a patterned blazer, alongside a tablet displaying a video of the same woman.

You became a coach to change lives—not to feel like a sleazy salesperson every time you make an offer.

But if you’ve ever hosted a workshop, masterclass, or webinar that got great feedback but zero follow-through...

“This was amazing!”… but no one books a call.

“I loved your energy!”… but no one joins your program.

Or worse—total silence when you make your offer...

Then you already know that great content doesn’t automatically lead to clients.

A woman with gray hair speaking into a microphone in a classroom with a brick wall and whiteboard behind her.

Here’s the real deal:

If your free events aren’t leading to clients, it’s not your fault.

It’s just that no one ever taught you how to structure your event to deliver real value and clearly show your audience why working with you is the next right step.

And that’s exactly what I’m going to show you how to do.

Inside this FREE bundle, you’ll get:

The Video Training:

5 Secrets to Creating Your Highest-Converting Webinar Yet

I'll walk you through the exact strategy I use to design events that feel amazing to deliver—and actually work.

The High-Converting Event Playbook:

A simple, actionable template to help you plan and deliver your next masterclass, webinar, or workshop in a way that builds trust, showcases your value, and sets up your offer—without awkward selling or bro marketing.

Help Me Create Events That Convert

THIS IS FOR YOU IF…

A workspace with an open laptop, a pair of red glasses, a pink notebook with a gold pen, a white candle burning, matches, and a black tray on a white desk.

You want your coaching and teaching to do the selling for you

Person typing on a laptop keyboard outdoors on a wooden table

You’re values-driven and want to market with integrity

A woman with gray hair smiling and standing amongst seated women in a bright conference room.

You’re done winging it and ready for a real strategy that works

A smiling woman with gray hair and a black outfit sitting on a tan leather couch near a large window in a modern office building.

You’re a coach, teacher, or expert who wants more clients

A woman with silver hair sitting on wooden stairs, wearing a black and gold patterned suit with black heels, smiling and looking at the camera, surrounded by green plants and a brick wall in the background.

Hi, I’m Stacey Brass-Russell.

I help passionate coaches and transformational experts like you build thriving, profitable businesses by doing what you’re best at: helping people.

I’ve been on Broadway, owned a yoga studio, trained hundreds of teachers—and now I help service-driven entrepreneurs create offers, design transformational experiences, and learn how to sell (in a way that feels good).

Because you don’t need a fancy funnel or a bajillion followers.

You need to learn how to lead events that move people. And I’m going to show you how.

Ready to create the kind of workshop or masterclass that leads to dream clients?

Enter your name + email and I’ll send you the video + playbook now.

Show Me How to Attract My Ideal Clients!