A smiling woman with gray hair wearing a black dress with spaghetti straps, and a tattoo of a flower on her shoulder, standing behind a gold sign that says 'Hosted by: Stacey Brass-Russell' in maroon and black text.

Text-based graphic reading "The Nail Your Niche Project."

The Anti-Salesy Approach To Mastering Your Message & Turning Your Awesomeness Into Offers People Can’t Wait To Buy

GRAB YOUR SPOT TO JOIN

The Nail Your Niche Project

How ridiculously amazing would it be to…

Feel like a total rockstar when responding to the question “So, what exactly do you do?”

Make offers without feeling an ounce of ickiness or worry that you’re being too “sales-y”?

Create content that attracts your ideal clients - you know who I’m talking about…

… the ones that will actually invest to work with you?

Well, you can.

A workspace featuring an open laptop with a black screen, a white candle in a glass holder on a black tray, a pair of red glasses, a pink notebook with a pen, and a red decorative object in the background.

But let’s talk about this whole Niche thing for a sec…

I know, I know.

Niche talk can seem kinda boring - and basic (cue Anna Delvey).

But I’ve been around for a minute and here’s what I gotta say –

The #1 problem I see is coaches, service providers and entrepreneurs who don’t know how to talk about what they do and think that a niche is an avatar or a one-sentence “elevator pitch”...

…and not the juicy foundation for your business that your niche really is.

So why is niche so misunderstood?

Here’s what I think –

Most of you are leaving out a very important ingredient when cooking up your all-important niche recipe…

Yourselves!

So, are you ready to take your niche from a one-dimensional avatar on paper to a fully fleshed out, 360 view of who you are, what you do and who you serve…

…so that you can truly know who you're people are and start speaking their language?

You can start by grabbing your FREE spot in
the Nail Your Niche Project!

NAIL MY NICHE NOW!

THIS MASTERCLASS SERIES BRINGS TOGETHER 10+ OF THE SAVVIEST BUSINESS COACHES, MESSAGING & OFFER EXPERTS & COPYWRITERS…

Each interview gives you doable tips and eye-opening insights to help you master your message, create irresistible offers, and attract the clients who not only want to work with you - but who you love to work with!

And a little bonus side-effect?

**You’ll become more magnetic and more confident along the way.**

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These brilliant leaders will help you to:

Use the power of story
to convey your mission and your message

Understand what makes an offer “irresistible” to your ideal clients

Leverage the power of authenticity and human connection

MEET THE NAIL YOUR NICHE EXPERTS

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You’ll Receive:

✓ Exclusive access to 10+ interviews with The Leaders In Business & Marketing

✓ Private Facebook Community To Continue The Conversation

✓ Daily Facebook Live Q&A Sessions For ALL Your Niche, Message & Offer Questions

✓ Win Prizes To Take Yourself & Your Biz To The Next Level (Books, Gift Cards and More!)

Get access to the interviews from February 12 - 16 to listen, learn and connect.

DISCOVER THINGS LIKE:

➡ The 3 Stories You Need To Tell To Make Your Social Media Strategy Easy & Effective

➡ How To Find Your Unique Coach Approach

➡ The Secret To Bringing Emotion To Your Copy And Speaking to Your Ideal Clients

➡ How To Go To Deeper Levels Of Understanding What Your Ideal Client Really Wants

➡ The Secret To Writing Talks, Books & Content That Transform Lives

➡ Solidifying Your Niche With A Signature Offer

➡ and so much more!

Oh, did I mention these interviews are FREE?

Listen, there’s a lot of free stuff out there - and we all know that free doesn’t always equal fab.

You may even have a little buyer’s remorse - even for the things you didn’t pay for!

But I promise you, this is different.

Speak so clearly about who you are, what you do, and who you serve that you become the obvious (and only) choice for your clients.

So are you ready to take in all of this goodness from me and my friends so you can transform more lives this year or what?

SNAG YOUR FREE SPOT

HERE’S A LITTLE MORE ABOUT YOUR HOST

Smiling woman with gray hair wearing a dark blue dress and denim jacket, holding a coffee cup, walking on a cobblestone sidewalk in an urban park with potted plants and trees, in the city with buildings and red umbrellas in the background.

Stacey Brass-Russell is a Business and Life Transformation Coach. She helps coaches, transformation experts and creative entrepreneurs go from being best-kept secrets to confidently standing out by turning their awesomeness into offers that their dream clients will gladly pay for. Stacey’s career spans from Broadway actress to yoga studio owner, course creator to inspirational speaker and host of her popular podcast, PASSIONATE & PROSPEROUS. She has helped hundreds of people take huge leaps to follow their passions and create their most prosperous lives and businesses by using their gifts and skills to make money doing what they love.

Stacey was most recently named one of NYC’s Top 15 Coaches In 2024 by Influence Digest and has appeared in publications such as Marie Claire, Entrepreneur and Authority. She loves pizza, caviar, seeing shows, cosmic stuff and brain science. She resides in NYC with her husband and one-eyed cat Charmaine.