Turn Your Genius Into A High-Converting, Client-Attracting Event in Just 3 Days!
It’s Time to Create Your Own Stage and Give Your Ideal Clients A Reason To Say YES!
Wednesday thru Friday, March 19-21st
11 am-1:30 pm ET each day
You step onto your (virtual or in-person) stage, looking out at a room full of people who can’t wait to hear from you. They’re engaged, nodding along, having breakthroughs right there in the moment. By the time you make your offer, they’re already leaning in—because they’ve just experienced the power of your work firsthand.
This is what a well-crafted masterclass or workshop can do for you.
If you’re a coach, expert, or service provider, there is no better way to sell your high-ticket offers ($1K and up) than by bringing people into the room with you—whether that’s on Zoom or in-person—and giving them a real, transformative experience.
Forget pre-recorded webinars. Forget complicated funnels, ads, and strategies that feel disconnected from the work you actually love to do. The best way to market and sell right now is through live, experiential events where your ideal clients get to feel, firsthand, what it’s like to work with you.
You’ve tried to sell through a masterclass or workshop before, but…
You got crickets. No one bought.
People showed up, but they didn’t stick around, and they certainly didn’t convert.
You felt awkward, unsure how to present, engage, or transition into your offer.
You gave away too much for free, and people walked away saying, “Thanks, this was great! I’m going to go implement on my own.”
You’re just not confident on camera or don’t see yourself as a “performer.”
Or maybe you haven’t even tried yet because:
You don’t know where to start or how to structure a workshop that actually sells.
You’ve been told pre-recorded webinars work (spoiler alert: they don’t anymore!)
You think you need a huge audience to make it worth your time (you don’t!)
You’ve been led to believe you need a complex funnel, ads, or automation to sell (wrong!)
The truth? The best, fastest, and most organic way to convert your ideal clients—even if you don’t have a big audience—is by getting them in the room with you.
And I’m going to teach you exactly how to do that!
I built my entire coaching business organically without relying on ads, funnels, or social media trends. – by creating transformational experiences that attract the right people and make them want to say YES to working with me.
But before I became a business and marketing coach,
I spent years mastering the art of captivating an audience—literally. As a Broadway performer (that’s me in the original Broadway production of ANNIE!), yoga teacher, retreat and event leader and speaker, I know how to command the room, engage a crowd, and create an unforgettable experience that moves people emotionally and inspires them to take action.
And that’s exactly what I teach my clients how to do in their businesses.
Welcome to
This 3-day LIVE interactive experience is where you’ll create, structure, and masterfully deliver your signature workshop or masterclass that puts you centerstage and attracts the clients that you most want to serve..
Here’s what I know:
✓ There are ways to sell that feel amazing, aligned, and like YOU.
✓ There’s no bro marketing, no scarcity tactics, no pressure. Only selling with value and love.
✓ When you create an event that moves people, they’ll WANT to work with you.
✓ SHOW, don’t tell. Your event is the opportunity to let people experience your brilliance firsthand.
“Wow, if this is what she does for free, I can’t wait to find out what it’s like to pay her!”
When people come to MY events, they literally say:
And that’s exactly what you’ll be able to create. ⤴
Let’s Talk About What You’ll Walk Away With!
By the time the curtain closes on this workshop, you will have:
Your Signature Masterclass or Workshop Fully Designed
No more guessing what to teach, how to structure it, or how to deliver it. You’ll have a complete, polished experience that showcases your brilliance and makes selling feel natural.
The Perfect Blend of Free Value & Creating Demand for More
You’ll know exactly what to teach to give people real transformation while leaving them wanting more (and ready to work with you).
The Confidence & Skills to OWN the Stage (Virtual or Live!)
Whether it’s a Zoom masterclass or a live event, you’ll know how to command attention, create connections, and keep your audience engaged from start to finish.
A Seamless, Authentic Offer Delivery That Converts
No more awkward, cringey pitches. You’ll learn how to make your offer feel like the natural next step your audience is already excited to take.
A Game-Changing Way to Market & Sell in 2025
You’ll have a repeatable, human-centered strategy for attracting your ideal clients, filling your programs, and scaling your business organically.
Grab Your Backstage Pass to a Signature Masterclass That Converts
—DAY ONE—
Aligning Your Event With Your Offer And Ideal Client
Reverse engineer from your offer to your event, aligning every step of the process for conversion.
Define your event promise and select a title that attracts the right people—the ones who want to work with you.
Know exactly what to teach (and what not to teach) to create a transformation AND leave them wanting more.
—DAY TWO—
Crafting Your Event For Transformation And Conversion
Create your content structure and flow using my signature high-converting framework to deliver value and outcomes while setting yourself up for offer making success.
Write your scripted sections with my customized prompts so that you know exactly what to say, speak directly to the heart of your audience and show up with confidence.
Use storytelling, buyer psychology, and energy to move people emotionally.
—DAY THREE—
Delivering An Unforgettable Experience And Selling As Service
Make your delivery and presentation engaging and learn how to “seed” your offer, create connection points and keep your audience riveted.
Craft an invitation for your offer that makes you the obvious choice and leaves your attendees feeling excited and inspired to move forward.
Sell “from the stage” in a way that feels fun, natural, and totally aligned for you, your offer and your audience because you are coming from a genuine place of passion, service and authenticity!
I’ve Built My Business on This Strategy
I’m living proof that experiential events convert like crazy. This isn’t theory—this is what works NOW.
Live Coaching & Personalized Feedback
You won’t be left guessing. You’ll get my expert eyes on your event so you leave with something that’s polished, powerful, and ready to go.
A Unique Blend of Performance & Psychology
Selling isn’t just about what you teach—it’s about how you deliver it. I’ll teach you how to infuse energy, confidence, and emotional connection into your event so people are excited to work with you.
A Sustainable, High-Impact Marketing Strategy
No complicated funnels. No ads. Just YOU, sharing your brilliance in a way that attracts and converts your dream clients.
It’s Time to Step Into the Spotlight!
The best thing you can do for your business in 2025 is to create your OWN stage. To stop waiting for opportunities and start creating them.
Because when you learn how to design and deliver an event that moves people to action, you’ll never struggle to sell again.
This is your moment. Are you ready to own it?
The Show-Stopping Masterclass 3-Day Intensive is only $397!
FAQ:
Your Burning Questions—Answered!
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Wednesday - Friday, March 19-21, from 11:00 AM - 1:30 PM ET each day (2pm on Friday!) on ZOOM. Get ready for 3 days of high-energy, interactive coaching where you'll craft and refine your masterclass in real time with my expert guidance.
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No worries! Replays will be available, and you get lifetime access to the recordings and materials, so you can go through the content again and again.
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Oh, absolutely NOT! This is a working workshop—meaning you’re not just sitting and taking notes; you’re actually creating your masterclass while getting real-time feedback from me. This is a hands-on experience, not a passive lecture.
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YES! If you want to attract and convert clients through a live event, this is for you. Whether you’re brand new or seasoned, this formula works. You’ll learn exactly how to craft a signature masterclass that gets results—no guesswork required!
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If you’ve been doing workshops, but your conversion rates aren’t where you want them to be, then YES—this is for you! We’ll fine-tune your content, delivery, and offer positioning so your masterclass actually sells.
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I GOT YOU! As a Broadway performer, I’ve spent my entire career helping people step into their confidence and own the stage. You’ll learn exactly how to show up powerfully and engage your audience like a pro.
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✔ Live coaching & personalized feedback from me
✔ Replays & lifetime access
✔ Workbooks & templates to help you craft your masterclass
✔ Interactive experience with direct support—you are NOT doing this alone!
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Let me be real with you: this is a steal. You’re getting live coaching, personalized feedback, hands-on creation, and a repeatable strategy that will serve your business for years to come. Most high-level business trainings cost thousands, and this is the single best investment you can make to start bringing in consistent clients. One client from your event and this investment will pay itself back!
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Nope! Due to the live nature of this workshop, all sales are final. However, you get lifetime access to the materials, so if something comes up, you can still get the full value.
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Click below and get ready to create your show-stopping masterclass!
JOIN NOW
Stacey Brass-Russell is a Transformational Business and Life Coach who helps coaches, teachers, experts and thought-leaders turn their passion for helping and inspiring others to make change, live better lives and succeed into profitable values-driven businesses and make a bigger impact in the world.
Stacey’s career spans from Broadway actress to yoga studio owner to inspirational speaker and host of her popular podcast, Passionate & Prosperous. Drawing on her decades of experience as a performer, program designer, teacher trainer and event leader, Stacey works with clients to turn their expertise into unique signature systems and offerings, master their message and attract ideal clients through authentic marketing and service-based business strategies.
She has helped hundreds of people overcome big life changes, believe in their ability to make money and have the courage to make themselves visible and do what they love.
Stacey has been featured in Forbes, The New York Post, Entrepreneur and was named one of NYC’s Top 15 Coaches In 2023 & 2024 by Influence Digest. She geeks out over neuroscience and time travel, sees lots of Broadway shows and concerts, loves Jazz and Prince and resides in NYC with her husband and their two cats Charmaine and Miles.