EPISODE 192: How to Write Copy That Sounds Like You and Sells with Marisa Corcoran

 
 
 
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In this episode, I’m joined by the brilliant and talented Marisa Corcoran—messaging strategist, copy mentor, creator of The Copy Chat, and one of the most respected voices in the business when it comes to helping entrepreneurs create messaging that connects and converts.

Marisa is also a featured guest on the expert panel at Passionate & Prosperous LIVE this October in NYC, and I couldn’t be more excited to share this conversation with you.

Together, we explore the real layers behind compelling copy, personal branding, and audience connection in today’s market—and how to evolve your voice and content in a way that truly reflects your Genius Edge.

In this episode, we discuss:

  • The evolving role of AI in content creation—and how to use it without losing your unique voice

  • Why specificity in your messaging is essential for connection, clarity, and conversion

  • The difference between being a strong writer and being an effective marketer

  • How repetition builds trust (and why most business owners stop short too soon)

  • The power of summits, collaborations, and creating your own opportunities

  • Why personal brand is more than “vibes”—and how to lead with real substance

  • Building community through content and relationships—not just algorithms

  • What it looks like to evolve your business and offers while staying rooted in your values

This conversation is packed with honest insights about business growth, visibility, audience building, and how to create messaging that actually reflects your genius—especially during a time when your audience is more discerning and values-driven than ever.

Whether you’re refining your niche, reworking your offers, or wanting to say what you do with more clarity and impact—this episode is full of takeaways that will shift how you think and write.

Want to go deeper with Marisa’s magic? You can register now for her free masterclass, Leave ’Em Wanting More, and learn how to create content that gets your audience excited to work with you.

👉 Click here to save your spot

You can connect with Marisa on Instagram and Facebook and in her Facebook Group, The Copy Chat.

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EPISODE 193: The 3 Things You’re Saying on Repeat That Are Keeping You From Making Money in Your Business

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EPISODE 191: How to Find Your Marketing Superpower, Become Referable, and Turn Your Ideas into Offers with Michael Roderick