Cover of a coaching playbook titled "The High-Converting Event Playbook" showing a smiling woman with gray hair sitting on stairs surrounded by plants, with purple and white design elements.

You didn’t become a coach, teacher, or expert to spend your days struggling to “market” yourself and wondering where the clients are.

You’re here to change lives, share your gifts, and inspire transformation. 

But let’s be real: if your workshops, webinars, or masterclasses aren’t leading to people saying yes to working with you, it’s easy to feel stuck and frustrated.

Two women participating in a panel discussion or interview in a modern room with brick walls. One woman with gray hair is speaking into a microphone, sitting on a stool barefoot. The other woman has dark hair, holding a microphone, and is seated on a stool. There are tissues and beverages on a small table next to them.

Maybe you’ve heard this before:

“This was amazing!”... but no one books a call.

“I love what you’re sharing!”... but no one buys your program.

Or worse: total silence when you make your offer.

I’ve been there—and I know how confusing and disheartening it can feel.

The truth is, it’s not your talent, expertise, or passion that’s the problem. It’s that no one ever taught you how to design an event that not only wows your audience but also inspires them to take the next step with you.

What If You Could Host Events That Actually Convert?

Imagine this:

You’re delivering an event—a workshop, masterclass, or webinar—where your audience is hanging on your every word. They’re nodding, engaging, and having lightbulb moments left and right. And when you present your offer, it’s not awkward or pushy—it’s natural, aligned, and exactly what they’ve been waiting for.

This is what happens when you learn how to create high-converting events. Events that seamlessly bridge the gap between your content and your offer. Events that feel authentic and transformational for your audience—and profitable for you.

And I’m here to show you exactly how to do it!

Hi, I’m Stacey Brass-Russell!

I help coaches, teachers, and experts like you turn your passion for transformation into thriving, profitable businesses. My specialty? Helping you craft unique signature frameworks and offers—and then teaching you how to sell them with confidence and heart.

I’ve been in the transformation game for over 25 years as a master-level life and mindset coach, senior-level yoga teacher, and trainer. 

But here’s the fun part—I’m also an expert at selling from the stage (literally). I’ve been on Broadway (twice!), and I know exactly what it takes to captivate an audience and inspire them to take action.

Now, I use everything I’ve learned—from the stage to the coaching world—to help passionate experts like you turn your gifts into a rockstar-level business. Let’s make it happen!

What’s Inside This Free Guide?

Close-up of a workspace with a silver laptop, a white candle, three matches, a pair of red glasses, and a red notebook with a gold pen on a white desk.

The Magic Formula:

Problem → Solution → Problem → Offer (and how to use it to guide your audience seamlessly toward your pitch).

Person typing on a laptop keyboard outdoors at a wooden table.

Interactive Template:

Plan your next event step-by-step with a fillable worksheet designed to help you align your message and offer.

A woman with gray hair and a white blazer standing and smiling in a meeting room with five seated women.

How to Align Your Content With Your Offer:

Learn how to deliver value that naturally leads your audience to say yes.

A person with outstretched arms standing in a field during sunset or sunrise, backlit by the sun creating a bright glow and lens flare.

My High-Converting Event Framework:

My proven structure for creating events that connect, inspire, and convert.

This Isn’t Just Another “How-To” Guide...

It’s the exact strategy I’ve used to:

✓ Host events that generate 5-figure launches.

✓ Build trust and genuine connection with my audience.

✓ Create a business that feels authentic, fulfilling, and wildly profitable—without gimmicks, ads, or complicated tech.

And now, I’m sharing it with you so you can:

✘ Stop wondering why your events aren’t converting.

✘ Stop overthinking your content and offers.

✓ Start running events that attract, engage, and convert with ease.

Ready to Create Your High-Converting Event?

Download your free guide now and discover how to:

A gold outline of a hand holding a light bulb with rays and starbursts around it, symbolizing ideas or innovation.

Design events that inspire action and drive results.

Gold outline icons of a speech bubble, a play button, a heart, and a pencil on a writing surface, representing communication, video, love, and editing.

Deliver content that feels authentic and aligned.

Line drawing of two hands shaking with a small heart above them.

Build trust and excitement around your offers.

Let’s turn your next event into the moment your audience can’t help but say yes to your magic.

Claim Your Free Guide Now