Cover of a workbook titled "The High-Converting Event Playbook" featuring a smiling older woman with gray hair in a green patterned blazer; a tablet displaying a video of the same woman.

You became a coach to change lives—not to feel like a sleazy salesperson every time you make an offer.

But if you’ve ever hosted a workshop, masterclass, or webinar that got great feedback but zero follow-through...

“This was amazing!”… but no one books a call.

“I loved your energy!”… but no one joins your program.

Or worse—total silence when you make your offer...

Then you already know that great content doesn’t automatically lead to clients.

A woman with gray hair in a black dress decorated with heart shapes is speaking into a microphone in a classroom with a brick wall and a whiteboard in the background.

Here’s the real deal:

If your free events aren’t leading to clients, it’s not your fault.

It’s just that no one ever taught you how to structure your event to deliver real value and clearly show your audience why working with you is the next right step.

And that’s exactly what I’m going to show you how to do.

Inside this FREE bundle, you’ll get:

The Video Training:

5 Secrets to Creating Your Highest-Converting Webinar Yet

I'll walk you through the exact strategy I use to design events that feel amazing to deliver—and actually work.

The High-Converting Event Playbook:

A simple, actionable template to help you plan and deliver your next masterclass, webinar, or workshop in a way that builds trust, showcases your value, and sets up your offer—without awkward selling or bro marketing.

Help Me Create Events That Convert

THIS IS FOR YOU IF…

A workspace with a MacBook laptop, a lit candle, a tray with matches, red eyeglasses, a red notebook, and a red glass vase in the background.

You want your coaching and teaching to do the selling for you

Close-up of a person typing on a silver laptop with red nails, sitting at a black outdoor table.

You’re values-driven and want to market with integrity

A woman with gray hair smiles as she appears to give a presentation to a group of women seated at a table during a meeting or workshop in a bright room with large windows.

You’re done winging it and ready for a real strategy that works

A smiling older woman with gray hair, wearing a white textured blazer over a black top, sitting on a tan leather sofa near a large window in a modern office space with city views in the background.

You’re a coach, teacher, or expert who wants more clients

Hi, I’m Stacey Brass-Russell.

I help passionate coaches and transformational experts like you build thriving, profitable businesses by doing what you’re best at: helping people.

I’ve been on Broadway, owned a yoga studio, trained hundreds of teachers—and now I help service-driven entrepreneurs create offers, design transformational experiences, and learn how to sell (in a way that feels good).

Because you don’t need a fancy funnel or a bajillion followers.

You need to learn how to lead events that move people. And I’m going to show you how.

A smiling woman with blonde, wavy hair sitting on wooden stairs, wearing a black and gold patterned suit with black heels. She has red nails and a small gold necklace. There are green plants and a brick wall in the background.

Ready to create the kind of workshop or masterclass that leads to dream clients?

Enter your name + email and I’ll send you the video + playbook now.

Show Me How to Attract My Ideal Clients!