The 4 Pillars of Value Blueprint:
How To Talk About Your Offer And Sell Your Clients What They Really Want!
A free, straight-to-the-point guide for coaches, teachers, and experts who are amazing at what they do—but hate feeling awkward when it’s time to sell.
You didn’t become a coach, teacher, or expert to feel like you’re auditioning for the role of “Awkward Salesperson #3” every time you talk about your offer.
You got into this work to change lives.
But here’s what really happens when you get to “the offer part”…
You start listing every single thing that’s included—sessions, modules, bonuses—like you’re reading a grocery receipt
You blurt out the price way too soon… and instantly feel the energy drop
You start rambling to fill the silence, and now you’re talking about your calendar, your dog, and how technically you could make them a payment plan
Or… you skip making the offer altogether because it feels pushy, awkward, or like you just want to melt into the floor and disappear
And the worst part?
Your potential client walks away thinking, “That sounds nice, maybe someday”—instead of “I need this, how do we start?”
Here’s the truth:
The reason your offers aren’t landing has nothing to do with your skills, your credentials, or whether you’re “charging too much.”
It’s because no one ever taught you how to talk about the real value of what you do in a way that your ideal client instantly gets.
Your clients don’t buy the tools, the Zoom calls, or the PDFs.
They buy the transformation.
They buy the real-life changes they can see, feel, and measure when they work with you.
That’s exactly what The 4 Pillars of Value Blueprint is going to help you do—so you can talk about your high-ticket offer in a way that makes the right people say “When can we start?”
Inside the Blueprint, You’ll Get:
The 4 Pillars of Value Framework
The simple, repeatable way to position any offer so your ideal clients see exactly why it’s worth the investment—especially if it’s high-ticket.
Done-for-You Prompts to Sell the Transformation (Not the Tools)
You’ll use my exact prompts to pull out the tangible, real-life outcomes your clients actually want—so you stop selling “what’s included” and start selling what really matters.
Messaging Tips You Can Use Anywhere You Sell
Discovery calls, DMs, workshops, masterclasses, stages, sales pages—if you sell there, these tips work there.
This is for you if:
You’re a coach, teacher, or transformational expert
You have a high-ticket offer (or want one) but struggle to talk about it confidently
You want your selling to feel natural, honest, and compelling—without awkward pressure
You’re ready to stop winging it and start getting yeses from your dream clients
Former Broadway performer → yoga teacher/studio owner → transformational business + life coach.
I help coaches, teachers, and experts create irresistible, high-value offers and sell them in a way that feels good—for you and your clients.
Because here’s the thing:
You don’t need a giant audience, a fancy funnel, or a million bonuses.
You need to know how to communicate your value in a way that makes the right people think, “I can’t afford NOT to do this.”
That’s what this blueprint is going to help you do.
Ready to stop fumbling your offers and start confidently selling transformation?
Enter your name + email below and I’ll send you The 4 Pillars of Value Blueprint instantly.
© 2025 Stacey Brass-Russell Coaching