PASSIONATE & PROSPEROUS PODCAST

Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 130: What is Authentic Marketing and… I’m In Forbes!

Imagine getting on a call with a Forbes journalist about a possible feature for you and your business... and then immediately thinking, "Who am I to be featured in Forbes? Am I really qualified?"

That's exactly what happened to me a few months ago - and spoiler alert: I was featured in Forbes!

Once I got over my bout with imposter syndrome and remembered how I have built my own passionate and prosperous business, I took this as an incredible opportunity to spread my message about the power of authentic, heart-centered marketing - especially in light of the major shifts happening in the online coaching and service-based industries.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 129: The Pricing Paradox: How to Decide What to Charge and Why

Whether you are a solopreneur coach or expert trying to get your biz off the ground or a more seasoned service-based business owner looking to uplevel, I’m willing to bet that coming up with what you would like to be paid for your various services can feel random, challenging or even downright weird!

Why? Because you are essentially “making it up!”

In “The Pricing Paradox: How to Decide What to Charge and Why” I am spilling the tea on how to decide what you charge and the way you might make those decisions. I am coming in with some transparent talk to set the story straight about pricing for anyone and everyone who charges other people money directly for their services. Listen in for a behind-the-scenes peek at what a business really looks like as I draw back the curtain on real-life scenarios that I have experienced in my coaching business that will help you create your own pricing rule book for this critical aspect of your biz where no pre-set of guidelines exists.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 128: The Art Of Having Conversations That Convert To Clients

If you are a coach, teacher, or expert whose meaningful work involves selling your high-ticket service to help people get outcomes and successes, knowing how to manage and lead conversations is the number one invaluable skill you can (and must!) learn to quickly cultivate in your biz in order to convert someone into a paying client.

In "The Art Of Having Conversations That Convert To Clients" I am going to teach you the skills you need to take hold of the power of your conversations. I am diving deep into the neuroscience that will allow you to use your genius brain, talk (and listen!) from your highest self and embody the power and authority of a leader in order to have the crucial conversations that will transform the trajectory of your business.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 127: Attracting Dream Clients With A Lead Magnet That Works

Hey, coaches and service-based business owners - listen up! If you've been struggling to attract paying clients and you're wondering why your audience isn't jumping at the chance to work with you, I've got some news for you...

It might not be your offers or your marketing strategy that's the problem.

The real issue could be hiding in plain sight - your lead magnet!

In “Attracting Dream Clients With A Lead Magnet That Works” we're diving deep into the world of lead magnets (aka opt-ins, freebies, or free gifts). I'm sharing why having a lead magnet is an absolute non-negotiable if you want to grow your business WITHOUT feeling salesy or pushy.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 126: Staying In The Coaching Game With Caryn Gillen

It can seem like life coaches are a dime a dozen these days. The truth is, the industry has become pretty saturated and if you’re a coach, the current business landscape can feel a little daunting.

That’s why it’s more important than ever for you to double down on your commitment to transforming lives - while also building and growing a sustainable business that really works for (and with) your own life.

I invited Caryn Gillen, a fellow life and business coach to join on me on the show to talk all things coaching - what it really means to be a coach, building a successful coaching business, navigating the current industry landscape, loving your clients and doing whatever it takes to do the work that you know you’re meant to be doing in the world.

In “Staying In The Coaching Game” Caryn and I are diving deep into some transparent talk about becoming and being a successful coach.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 125: Your Money Mindset Is Definitely Impacting Your Business

If you’re an entrepreneur who wants to use your passion to make money doing what you love, it’s essential that you know this - you’ve got to work out your issues and relationship with money - stat.

I see it time and time again - coaches, experts, and service providers trying to build successful businesses while being plagued with feelings of fear, scarcity, and lack when it comes to making, spending, and receiving money - and especially investing in themselves and their businesses.

In “Your Money Mindset Is Definitely Impacting Your Business” we are getting real around the juicy topic of your relationship with money. Tune in to hear 5 ways that your relationship with money is without a doubt going to make it challenging for you to have a successful business if you never “upgraded” your belief system when you decided to become an entrepreneur.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 124: Working From Your Genius Zone (And How To Get There!)

In “Working From Your Genius Zone (And How To Get There!)” we are getting real about the fact that your “outgoing brain” isn’t always the one you want to do business with -- sometimes you have to shift your nervous system and “tune in” to your intuition so that you can brainstorm effectively. I am diving deep into the neuroscience that is making you feel “stuck” and unable to produce valuable material when you carve out time to work on your business yet repeatedly come up empty-handed. And then I’m giving you the transformational tools you need to shift out of fear, imposter syndrome, and scarcity in order to set up an environment of creative flow and ease that you may never have imagined possible!

Listen in and discover what you need to implement in order to get in touch with what I call your Genius Zone. It’s time to learn the soulful skills that will allow you to embody your awesomeness, articulate with crystal clear clarity the outcomes you provide for your people, and truly madly deeply connect with the ideal clients that you deserve!

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 123:   How To Create Audience-Centric Marketing With Jen Liddy

I am so excited to bring you a special guest this week, Jen Liddy, a Brand Message and Content Strategist who’s unique marketing strategy, “quiet influence”, is all about bringing immense value to your audience without having to be entirely in the spotlight.

If you avoid marketing like the plague and hate being overly visible, then my awesome conversation with Jen is an absolute must listen to. We are revealing a game-changing fact in the way you market your biz (and yourself!) that you may never have even considered possible. You can make an impact, serve people, and change lives using a powerful method that doesn’t make you feel sales-y and uncomfortable or require you to put yourself center stage.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 122:   Stop Saying You’re Behind Or You’ll Never Make It

In this episode I am taking on a topic that I think is going to resonate with pretty much everyone - the feeling that you are behind. Whether it’s in your business or life, feeling behind is something that all humans experience but it's paralyzing effect can have particularly serious repercussions for those of us who are wanting to create successful businesses doing what we love.

If you’re not waking up every day and taking actions that move the needle in your biz then settle in for this mind-bending episode where we are going deep into the neuroscience about how this limiting belief of “I’m behind” can be keeping you stuck.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 121:   The Business Of Selling Transformation

If you are a coach or an expert who has dedicated your life to helping people transform in order to achieve their deepest desires and yet continually experience the challenges that come with selling transformation (Yup! It’s no easy feat!) then listen in to this eye-opening episode that examines this tricky topic like you have never heard it before.

I am coming on to help you understand why selling transformation can be so tough for passionate leaders of transformational businesses (hint: you can’t sell transformation the same way as someone who is selling information or a product) and what you can do about it to make an immediate shift in the way you create clients in your biz.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 119:   10 Industry Leaders Guaranteed To Change The Way You Do Business

What if I told you that you just won the incredible opportunity for a special insider’s seat at the table with 10 of the most amazingly brilliant industry experts who are going to totally spill the tea on how to succeed in business by teaching you how to get a million percent clear on your niche, messaging, and offers?

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 118:   Ditch The Elevator Pitch & Finally Nail Your Niche

Imagine if you could wave a magic wand and have solutions to the biggest problems in your business right now. Seems impossible, right?

I am here to tell you it’s not! Furthermore, the solution all boils down to a single topic that I’m so passionate about that I talk about it all the time - your niche! I’m talking about knowing how to lay down the right foundation for your entire business so that you can create offers that people want and know how to sell them without seeming “sales-y.”

If being a bajillion percent sure about what you do and who you serve sounds like a dream come true, then settle into this short, sweet and totally juicy episode, where I am going to talk to you about how to catapult your biz to the next level by knowing and nailing your niche in a way you have never experienced before.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 117:   Why You Need To Know How Great You Are At What You Do

It’s time for some passionate real talk about the importance of knowing how to turn your awesomeness into offers that people want to buy! I see it all the time - heart centered coaches, service providers and entrepreneurs who don’t know how to talk about what they do, are uncomfortable with talking themselves up and are afraid to declare what truly makes them the “go-to” expert on their niche.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 116:   How To Use Free Events To Attract Your Ideal Clients (Successfully!)

If you’ve ever invested time and energy to put on a free event, talk, workshop or challenge to attract ideal clients only to be left disappointed, frustrated or thinking it was a “failure” then tune in for this game-changer of an episode. Every time you create an event you are gaining valuable data, metrics and information about your business - you just need to know how to analyze it.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 110:  Building An Aligned Business That You Love with Nicole Crone

I am so excited to have a special guest today, my friend – Nicole Crone. Nicole is a co-active coach and trained NLP practitioner. She runs a successful coaching business and hosts a podcast called My Aligned Purpose with her partner Kaila Pilecki that provides coaching and education for female entrepreneurs who desire connection, collaboration, and community. We are so aligned in the work that we do that I simply couldn’t wait to bring Nicole on the show so that we could have a juicy conversation about our shared soulful approach to doing biz in a way that combines a balance of strategy, systems, mindset, spirituality and a healthy dose of fun.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 109:   Where & How To Ask Questions When You Need Biz Help

If you’re a solopreneur out there on your own, struggling to create clients and feeling the temptation to ask everyone and their mother what to do to get your business going then listen in because this episode is going to be a game changer for you. I am here to tell you that throwing out questions about how to find clients and run your business to a smattering of random people in a Facebook group (even if they are all your peers!) is probably not the BEST idea you ever had. In “Where & How To Ask Questions When You Need Biz Help” we’re taking a look at what happens when you encounter a moment of “not knowing” in your biz (especially not knowing how to attract clients) and what the best course of action is in order to get the most helpful and useful answers to your questions so that you can go out there and take the best action for you in your Passionate & Prosperous business.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 108:   What To Do When It Feels Like Nothing Is Working Anymore

One thing I know for a fact about business is that the path to success in your meaningful work is not linear. It ebbs and flows, has its ups and downs and behaves like the living, breathing organism that it is --which frankly doesn’t always feel so good! If you are a heart-centered business owner, coach, or teacher struggling with the feeling that the strategies you have used in the past for client attraction are no longer working, that you’re in a bubble all alone or that your business is going under, then listen in to this transformative “reframing” episode right away! I am here to tell you that all is not lost, you are not a failure, and you should most definitely not quit or shut down your business! In “What To Do When It Feels Like Nothing Is Working Anymore” I’m here to help you keep on keeping on when you are faced with a slow down or lull in creating new clients and feel like you are losing momentum in your Biz.

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Entrepreneurship, Mindset Stacey Brass-Russell Entrepreneurship, Mindset Stacey Brass-Russell

EPISODE 107:   How To Stand Out & Set Yourself Apart With Messaging That Sells

If there’s one thing I know, it’s that heart-centered, service-based coaches, creatives and entrepreneurs struggle with sales conversations and selling their services. You might even think that client attraction is your #1 biggest problem but I’m here to tell you that you actually only need to talk to one single person to create a client. And yet, if you’ve got “issues” when it comes to offering and selling your services, that could be the very thing getting in the way of you making money doing what you love! It's time to settle in for some real talk about the hot topic of sales as I uncover an empowering new perspective on your relationship to sales and money (making it and spending it!) that will allow you to have conversations, make offers, be visible, and tell people what’s available to them while still feeling like a heart-centered business owner running a human-centric Biz.

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Business Strategy, Entrepreneurship, Mindset Stacey Brass-Russell Business Strategy, Entrepreneurship, Mindset Stacey Brass-Russell

EPISODE 106:   5 Limiting Beliefs Holding You Back From Selling Your Services

If there’s one thing I know, it’s that heart-centered, service-based coaches, creatives and entrepreneurs struggle with sales conversations and selling their services. You might even think that client attraction is your #1 biggest problem but I’m here to tell you that you actually only need to talk to one single person to create a client. And yet, if you’ve got “issues” when it comes to offering and selling your services, that could be the very thing getting in the way of you making money doing what you love! It's time to settle in for some real talk about the hot topic of sales as I uncover an empowering new perspective on your relationship to sales and money (making it and spending it!) that will allow you to have conversations, make offers, be visible, and tell people what’s available to them while still feeling like a heart-centered business owner running a human-centric Biz.

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EP. 68 COMPANION WORKSHEET!

Free Up Your Authentic Voice

This powerful episode is all about getting clear and tapping into your authentic voice. After listening to the show, it’s time for you to put some of my very best tried and true practical exercises that I talk about into action. Prepare for my 5 simple, effective (and FUN!) ways to free up your voice, open any blockages and be able to speak (and write!) your truth with fluidity and ease.