PASSIONATE & PROSPEROUS PODCAST

Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 130: What is Authentic Marketing and… I’m In Forbes!

Imagine getting on a call with a Forbes journalist about a possible feature for you and your business... and then immediately thinking, "Who am I to be featured in Forbes? Am I really qualified?"

That's exactly what happened to me a few months ago - and spoiler alert: I was featured in Forbes!

Once I got over my bout with imposter syndrome and remembered how I have built my own passionate and prosperous business, I took this as an incredible opportunity to spread my message about the power of authentic, heart-centered marketing - especially in light of the major shifts happening in the online coaching and service-based industries.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 129: The Pricing Paradox: How to Decide What to Charge and Why

Whether you are a solopreneur coach or expert trying to get your biz off the ground or a more seasoned service-based business owner looking to uplevel, I’m willing to bet that coming up with what you would like to be paid for your various services can feel random, challenging or even downright weird!

Why? Because you are essentially “making it up!”

In “The Pricing Paradox: How to Decide What to Charge and Why” I am spilling the tea on how to decide what you charge and the way you might make those decisions. I am coming in with some transparent talk to set the story straight about pricing for anyone and everyone who charges other people money directly for their services. Listen in for a behind-the-scenes peek at what a business really looks like as I draw back the curtain on real-life scenarios that I have experienced in my coaching business that will help you create your own pricing rule book for this critical aspect of your biz where no pre-set of guidelines exists.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 128: The Art Of Having Conversations That Convert To Clients

If you are a coach, teacher, or expert whose meaningful work involves selling your high-ticket service to help people get outcomes and successes, knowing how to manage and lead conversations is the number one invaluable skill you can (and must!) learn to quickly cultivate in your biz in order to convert someone into a paying client.

In "The Art Of Having Conversations That Convert To Clients" I am going to teach you the skills you need to take hold of the power of your conversations. I am diving deep into the neuroscience that will allow you to use your genius brain, talk (and listen!) from your highest self and embody the power and authority of a leader in order to have the crucial conversations that will transform the trajectory of your business.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 127: Attracting Dream Clients With A Lead Magnet That Works

Hey, coaches and service-based business owners - listen up! If you've been struggling to attract paying clients and you're wondering why your audience isn't jumping at the chance to work with you, I've got some news for you...

It might not be your offers or your marketing strategy that's the problem.

The real issue could be hiding in plain sight - your lead magnet!

In “Attracting Dream Clients With A Lead Magnet That Works” we're diving deep into the world of lead magnets (aka opt-ins, freebies, or free gifts). I'm sharing why having a lead magnet is an absolute non-negotiable if you want to grow your business WITHOUT feeling salesy or pushy.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 126: Staying In The Coaching Game With Caryn Gillen

It can seem like life coaches are a dime a dozen these days. The truth is, the industry has become pretty saturated and if you’re a coach, the current business landscape can feel a little daunting.

That’s why it’s more important than ever for you to double down on your commitment to transforming lives - while also building and growing a sustainable business that really works for (and with) your own life.

I invited Caryn Gillen, a fellow life and business coach to join on me on the show to talk all things coaching - what it really means to be a coach, building a successful coaching business, navigating the current industry landscape, loving your clients and doing whatever it takes to do the work that you know you’re meant to be doing in the world.

In “Staying In The Coaching Game” Caryn and I are diving deep into some transparent talk about becoming and being a successful coach.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 125: Your Money Mindset Is Definitely Impacting Your Business

If you’re an entrepreneur who wants to use your passion to make money doing what you love, it’s essential that you know this - you’ve got to work out your issues and relationship with money - stat.

I see it time and time again - coaches, experts, and service providers trying to build successful businesses while being plagued with feelings of fear, scarcity, and lack when it comes to making, spending, and receiving money - and especially investing in themselves and their businesses.

In “Your Money Mindset Is Definitely Impacting Your Business” we are getting real around the juicy topic of your relationship with money. Tune in to hear 5 ways that your relationship with money is without a doubt going to make it challenging for you to have a successful business if you never “upgraded” your belief system when you decided to become an entrepreneur.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 124: Working From Your Genius Zone (And How To Get There!)

In “Working From Your Genius Zone (And How To Get There!)” we are getting real about the fact that your “outgoing brain” isn’t always the one you want to do business with -- sometimes you have to shift your nervous system and “tune in” to your intuition so that you can brainstorm effectively. I am diving deep into the neuroscience that is making you feel “stuck” and unable to produce valuable material when you carve out time to work on your business yet repeatedly come up empty-handed. And then I’m giving you the transformational tools you need to shift out of fear, imposter syndrome, and scarcity in order to set up an environment of creative flow and ease that you may never have imagined possible!

Listen in and discover what you need to implement in order to get in touch with what I call your Genius Zone. It’s time to learn the soulful skills that will allow you to embody your awesomeness, articulate with crystal clear clarity the outcomes you provide for your people, and truly madly deeply connect with the ideal clients that you deserve!

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 123:   How To Create Audience-Centric Marketing With Jen Liddy

I am so excited to bring you a special guest this week, Jen Liddy, a Brand Message and Content Strategist who’s unique marketing strategy, “quiet influence”, is all about bringing immense value to your audience without having to be entirely in the spotlight.

If you avoid marketing like the plague and hate being overly visible, then my awesome conversation with Jen is an absolute must listen to. We are revealing a game-changing fact in the way you market your biz (and yourself!) that you may never have even considered possible. You can make an impact, serve people, and change lives using a powerful method that doesn’t make you feel sales-y and uncomfortable or require you to put yourself center stage.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 122:   Stop Saying You’re Behind Or You’ll Never Make It

In this episode I am taking on a topic that I think is going to resonate with pretty much everyone - the feeling that you are behind. Whether it’s in your business or life, feeling behind is something that all humans experience but it's paralyzing effect can have particularly serious repercussions for those of us who are wanting to create successful businesses doing what we love.

If you’re not waking up every day and taking actions that move the needle in your biz then settle in for this mind-bending episode where we are going deep into the neuroscience about how this limiting belief of “I’m behind” can be keeping you stuck.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 121:   The Business Of Selling Transformation

If you are a coach or an expert who has dedicated your life to helping people transform in order to achieve their deepest desires and yet continually experience the challenges that come with selling transformation (Yup! It’s no easy feat!) then listen in to this eye-opening episode that examines this tricky topic like you have never heard it before.

I am coming on to help you understand why selling transformation can be so tough for passionate leaders of transformational businesses (hint: you can’t sell transformation the same way as someone who is selling information or a product) and what you can do about it to make an immediate shift in the way you create clients in your biz.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 119:   10 Industry Leaders Guaranteed To Change The Way You Do Business

What if I told you that you just won the incredible opportunity for a special insider’s seat at the table with 10 of the most amazingly brilliant industry experts who are going to totally spill the tea on how to succeed in business by teaching you how to get a million percent clear on your niche, messaging, and offers?

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 118:   Ditch The Elevator Pitch & Finally Nail Your Niche

Imagine if you could wave a magic wand and have solutions to the biggest problems in your business right now. Seems impossible, right?

I am here to tell you it’s not! Furthermore, the solution all boils down to a single topic that I’m so passionate about that I talk about it all the time - your niche! I’m talking about knowing how to lay down the right foundation for your entire business so that you can create offers that people want and know how to sell them without seeming “sales-y.”

If being a bajillion percent sure about what you do and who you serve sounds like a dream come true, then settle into this short, sweet and totally juicy episode, where I am going to talk to you about how to catapult your biz to the next level by knowing and nailing your niche in a way you have never experienced before.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 117:   Why You Need To Know How Great You Are At What You Do

It’s time for some passionate real talk about the importance of knowing how to turn your awesomeness into offers that people want to buy! I see it all the time - heart centered coaches, service providers and entrepreneurs who don’t know how to talk about what they do, are uncomfortable with talking themselves up and are afraid to declare what truly makes them the “go-to” expert on their niche.

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Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell Entrepreneurship, Mindset, Personal Growth Stacey Brass-Russell

EPISODE 116:   How To Use Free Events To Attract Your Ideal Clients (Successfully!)

If you’ve ever invested time and energy to put on a free event, talk, workshop or challenge to attract ideal clients only to be left disappointed, frustrated or thinking it was a “failure” then tune in for this game-changer of an episode. Every time you create an event you are gaining valuable data, metrics and information about your business - you just need to know how to analyze it.

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Mindset, Personal Growth Stacey Brass-Russell Mindset, Personal Growth Stacey Brass-Russell

Episode #115- Optimizing Your Flow Of Abundance & Success With Aligned Action

One thing I know for a fact about being a heart-centered business owner is that in order to achieve the things you want in your life and biz; you need to create alignment for yourself. If you are a coach, creative or entrepreneur struggling to attract paying clients or convert the followers who attend your free offers into customers who will invest in the soul-centered service you provide, then sit up tall, straighten your spine, and listen in to this biz-changing, “body-centering” episode right now!

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Mindset, Personal Growth Stacey Brass-Russell Mindset, Personal Growth Stacey Brass-Russell

Episode #114- Turning Lessons From 2023 Into Gold in 2024

If you are a service-based entrepreneur who wants to make an impact in the world and change lives -- as well as have your best year yet -- I have some really good news for you about the 2024 climate for heart centered business owners! Tune in to hear my “predictions” for doing biz in 2024 and how you can take advantage of the changing landscape.

In this post pandemic era, you may have noticed that times have shifted. What has worked for you in the past may not have yielded the same outcomes in 2023. But don’t worry, so many business owners had the same experience (myself included!)

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Mindset, Personal Growth Stacey Brass-Russell Mindset, Personal Growth Stacey Brass-Russell

Episode #113- How To Have Your Best Year Ever | Holiday Remix

If you are listening in real time, it’s the end of 2023 and I decided to release your favorite episodes from 2023 as our year-end finale! “How To Have Your Best Year Ever” was your most listened-to episode of 2023 and it’s not surprising! In this episode I’m diving into how you can strategically make ANY YEAR your most amazing 12-month cycle so far not just in your business but in every major area of your life (and the importance of how that all ties together). I’m talking about how to harness the special energy that the beginning of a new year brings forth to make empowered choices and decisions about what you want to create and have happen.

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Mindset, Personal Growth Stacey Brass-Russell Mindset, Personal Growth Stacey Brass-Russell

Episode #112- Making and Loving Your Offers

Today I’m talking about an essential business activity in a whole new way that I hope will strike the right chord and give you a new way of thinking about sharing your work with the world.. In “Making and Loving Your Offers” I’m revealing the 3 things you need to make offers you are so in love with that your ideal client will also find your passion and excitement simply irresistible. Discover how to move the needle in your Biz by channeling your energy of enthusiasm and love of your offer that makes people trust you, resonate with you and feel like you are the only choice for them to work with! Tune in to understand the alchemy that occurs when you craft an offer of transformation through your own unique lens coupled with a perfect container of details and logistics in order to deliver an exceptional experience for your clients to get the outcomes they want.

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Mindset, Personal Growth Stacey Brass-Russell Mindset, Personal Growth Stacey Brass-Russell

Episode #111- The Secret To Setting Boundaries (And What They’re Really For!)

For those of us listening in real time (and in the throes of the Holiday Season), there may be a lot coming up for you around this time of year when it comes to setting limits and creating containers (with your inner circle of loved ones, friendships, social lives, client relationships, colleagues and even YOURSELVES). In “The Secret To Setting Boundaries (And What They’re For!)” Stacey talks to us about the timely topic of managing your experience of life and business by taking control of your time and energy. Although the Holidays are a particularly relevant moment to delve into this thought-provoking subject, no matter when you are hearing this, Stacey fervently believes boundaries are the overall essential to managing your life. Settle in as Stacey tells us the importance these frontiers hold to help us make empowering, proactive choices and create the success you want in every aspect of your P &P Life and Business (because how we do one thing, is how we do everything!)

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EP. 68 COMPANION WORKSHEET!

Free Up Your Authentic Voice

This powerful episode is all about getting clear and tapping into your authentic voice. After listening to the show, it’s time for you to put some of my very best tried and true practical exercises that I talk about into action. Prepare for my 5 simple, effective (and FUN!) ways to free up your voice, open any blockages and be able to speak (and write!) your truth with fluidity and ease.